In our recently concluded virtual workplace wellbeing session this March, on "Improving Wellbeing Uptakes Through Communication" we shared some valuable insights on how to effectively communicate your workplace wellbeing messages, and achieve engagement which we have put down here.
Our speaker, Shala is a communications expert and forward-thinking storyteller with over 20 years' experience developing international communications and content strategies for well-known multinationals across various industries including Publishing, Media, Banking, and Energy.
If you missed it, no worries.
We've put together some key takeaways that we'll be sharing with you.
How can you effectively communicate your workplace wellbeing messages, and how do you achieve engagement?
First, understand your audience. Identifying who you want to engage and segmenting your audience are crucial steps in tailoring wellbeing messages effectively. Remember, every individual's journey towards wellbeing is unique. A message you're all used to hearing and it's worth reinforcing, maintain consistency. Consistency is important to sustaining engagement and increasing your chances of your messages reaching people when they need it.
It is important to note that authenticity in communication is key. When sharing messages and stories, do it in a style that suits the storyteller best. For example, if a leader is sharing their story use channels and communication methods that play to their strengths.
We often don't have the capacity or are not reaching a large enough audience, so collaborate with other departments on contents to amplify your message. For example, as a wellbeing lead, you might collaborate with a diversity and inclusion network.
To avoid common pitfalls like making assumptions about how people want to be reached, asking them first is important. Some say emails are the best way of reaching out, but are they opening the emails? Are they engaging?
One way is to set up a chat and connect network to be based with the department or teams you are working with and have them give feedback to you.
Continuously measure and evaluate your channels of communication.
Additionally, if you lead a team in a distributed network, you must tailor communication to accommodate language and cultural differences. By being mindful of these nuances, we can better connect with our geographically diverse teams.
Like Shala said, "Wellbeing is a fun space to be in, you can be creative, have fun, and still make an impact and be a huge influence in people’s lives."
Remember, effective communication is the cornerstone of a thriving workplace culture.
This was just a small snippet of the topics we covered. It was such a valuable topic which we might rerun in future.
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